With the way technology is advancing, mobile marketing is becoming more of a norm. People are always carrying mobile devices around with them so why not use mobile devices to get the word out about your company/business. The Leadership Portfolio for this class asked us to survey different people about their cell phone usage. Some of the questions were "Do you still use a home phone?", "What do you primarily use your mobile device for?", "How do you feel about mobile advertising?", and "What games do you play on your cell phone?". I was surprised at the answers I got. I always thought that people around my age preferred text messaging over actually phone conversations. I found that was not the case with one of my survey participants. She said that she primarily uses her phone to make actual phone calls instead of sending texts. I also thought that older people (40 and up) didn't really use their cell phones for anything besides making a phone call. I interviewed my 40-something year old aunt and she uses her cell phone to text, get on Facebook, and check her email. By doing this survey, I realized that age was not as important to mobile marketing as I had thought. You can't really tailor your mobile marketing towards a certain age group because you'll be missing out on other age groups that prefer that kind of mobile marketing as well.
During this class, I attended a Media Job Fair that was sponsored by Women in Film and Video here in D.C. There were many local TV stations and production companies there. I had a chance to talk with some of the representatives. No one had a position that would fit my lack of experience. I was a little discouraged at first, but I just know that somewhere down the line I will get the chance to get my feet wet in the entertainment industry.
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