Month 9- Digital Marketing

This class brought something new to my attention: the ability to market your company through the world wide web. Usually when you think marketing, you think signs and billboards. There are other ways to market a company too. Social media sites like Facebook and Twitter are great ways to do that. Our Leadership Portfolio for this month was a wiki-style web page contribution to our class Google site. We had to pick the top 3 companies in the particular industry that we wanted to work in. We had to describe the weaknesses and strengths of each company. It was pretty much a comparison of each company. The purpose of this assignment (from my point of view) was getting to know the industries that we want to work in. It was also about getting to know the audience of particular companies. Knowing who shows an interest in companies helps you better market them. It wouldn't make sense for Viacom to use Twitter to market if it's clear that the people who have an interest in the company have no interest in Twitter.