This was probably my favorite class in the program. Although it is not my career goal to be an artist manager, I feel like I gained information and skills that would help me if I did decide to do something like that. We had to do a project where we picked a celebrity and created a product that they would endorse. The first celebrity that popped in my head was Trey Songz. I love his music and he's a good looking guy. He also has a lot of sex appeal and makes women want to strip down to their undergarments so I felt that having a lingerie line would be appropriate for him. I made it sound really convincing and even got an A on the project.
Our Leadership Portfolio asked us to interview someone that made their living as an artist manager. After doing some research, I chose NRG Theory which is located in Baltimore, Maryland. I never knew how much went into managing an artist. You are responsible for everything they do. You have to arrange appearances for them and help promote their career. That's a lot and I don't know how some people are able to manage more than one artist. I guess after you've been doing it awhile it's a piece of cake.
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