Month 3- Business Storytelling and Brand Development

This was a really interesting class. One of our first assignments was to record a video where we talked about the most significant thing that happened to us. I chose to talk about how learning how to ride a bike changed my life. It taught me to keep trying if I don't succeed at something. We also had many projects that helped us develop the brand for our company. We had to do a Brand Profile which I think was our Leadership Portfolio for this class. We had to analyze the name of our company. I had been struggling with many different names but once I sat down and thought about what our company was really about it wasn't hard to come up with the perfect name. We had to develop a culture for our company. This class really helped when putting my business plan together. It helped me to narrow down what our company was about so that I could focus on that for the rest of the program.